A “sorry” tale.

The Football Apology Syndrome has spread its tentacles into the sporting industry and now into the Retail Industry. The Myer CEO did not say he was wrong; he did not say that he shouldn’t have said what he said; he put everything back onto “people who may have been offended or hurt” by his remarks.
See – it’s not Bernie, and in football apologies it’s not the person found to be taking drugs or those disgusted by Bernie’s remarks that is wrong – it’s you and me for taking umbrage at his remarks.
Has this form of apology been marketed by its designers? By this time and with constant use, the profit from the marketing of this “tool” must have returned a fortune with more and more into the future.
Is there a format for this “apology”? Are there any variations to suit the occasion – Rugby League, Rugby Union, AFL, Soccer, Retailers who suffer from foot-and-mouth disease with appropriate alterations to suit the audience and the sponsors.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s